Business Presentation over your IT

Feb 6 2009   8:38AM GMT

Know the Audience, No Other Rules on My Presentation



Posted by: WPeterson
Tags:
audience
Business presentations
practice
presentation
presentation skill
Tips

Presentation is for the audience

As the golden rule for preparing a presentation, “practice, practice, and practice” is an essential skill to everybody. And I agree that the more I practice, the better I get, because it’s never an easy job to demonstrate and explain something in front of different audience. Making a presentation involves public speaking, which can be seriously scary. Famously, speaking in public has been voted scarier than dying (which says something about its lack of popularity). So if we make enough practices before, the confidence and courage is fearless.

Since we know the importance of practice, we should know more about our audience. I usually ask myself some questions in hehearsing, such as what’s the instant reaction from audience to my words. It’s easy to do a piece of research of those potential audience. Once I know some information about them, like genders, ages, or interests, I may add the considerations into my practice.

Practice is an essential, not a rule on presentation skills. Knowing a little about audience is the tip of such a game in which audience and me are players. Then no scary anymore. Like what’s quoted in the book The Art of War on 6 century BC: “If you know others and know yourself, you will not be imperiled in a hundred battles“.

William Peterson

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  • Aclang
    This is great stuff. I would love to send you one of our books on this very subject if you're interested. --Adrienne (adrienne@benbellabooks.com)
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