Mobile Beats Browsers for Ad CTRs
When comparing similar ads from the same company on both mobile and browser, MediaMind found a big difference in the CTR. After looking at more than 230 million impressions, they found that the mobile Click Through Rate came in at 0.61%, while the Standard Banners recorded a CTR of 0.07%. [Read full story at Marketing Pilgrim]
12 Tweetable Statistics Prove B2B Social Media ROCKS
Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads, connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers. Dispel the myth that social media isn’t for B2B and tweet the truth. [Read full story at pwb marketing communications]
LinkedIn is crawling with reporters. How can you connect?
A new survey by Arketi Group reveals that 92 percent of journalists have a LinkedIn account, up from 85 percent in 2009. The question, then, with so many journalists in that space, is this: How can communicators use LinkedIn to become sources or to promote their clients to journalists? Arketi Group, a high-tech public relations and digital marketing firm, also found that… [Read full story at Ragan's PR Daily]