Are Blacklisted Link Shorteners Getting Your Emails Blocked?
Chances are, you’ve looked at a long link in one of your emails and thought, “It’d be nice if that link weren’t quite so long,” and been tempted to use a link shortening service. But did you know that link shorteners could potentially hurt your email deliverability rates?
[Read full story at AWeber Communications]
Complaints: A Wake-up Call for Marketers
Recently, Return Path has been talking quite a bit about complaints. Our recent study has revealed how high complaints affect your reputation (and how a low complaint doesn’t necessarily mean you have a good program). [Read full story at Return Path]
Breathing Life Into Email Lifecycle Messaging
The idea of completely automating your email communication stream isn’t realistic (nor do I know many that would be comfortable with it), but there are certainly parts of the program that are repeatable and (dare I say it) relevant at a moment in time for a customer. [Read full story at MediaPost]