Is Your Content Marketing Relevant to Buyers?
IDC research indicates current marketing content such as white papers, webinars and videos are too lengthy and not as relevant to buyers as they could be. As a result, much of the content marketing investments are just not returning the dividends marketers expected. [Read full story at Content Marketing Institute]
Why Disqus, And Pre-Existing Social Identities, Matter To B2B Marketers
As a B2B marketer, why does this matter to you? Because B2B sites can learn from these largely media or consumer examples. B2B sites that want to enable community and commenting on their pages, including blog posts, need to make it extremely simple to engage using whichever of your social identities (and resulting social networks) you want to bring to the site. [Read full story at Forrester.com]
How to Turn Social Media into Social Marketing
Social media began with blogs and reader comments almost 10 years ago but in recent years has significantly expanded. From Facebook to LinkedIn and Twitter, there are new platforms and communities with hundreds of millions of users. How should tech marketers go social on the web? [Read full story at IDG Knowledge Hub]