Best Marketing Tips on the Web

Apr 28 2011   2:29PM GMT

How the Recent Search Updates Will Affect Your Marketing



Posted by: EmNichs
Tags:
Click-thru
CTR
Google
Google Panda
Online Marketing
Search Marketing
Search Results
SEO

Will Google’s Search Ad Previews Break the Click?
Earlier this week, Google made a related change: Google Instant Previews. Scrolling over a listing gives you a glimpse of what comes after the click, meaning more transparency for users and fewer clicks for Google.  [Read full story at AdAge Digital]

 

4 Steps to Make Google’s Panda Update Work for You
The goal of the Google Panda update involves the filtering of low quality or duplicate pages that are deemed “not useful” to users…This comes back to one, singular ingredient for both content marketers and publishers to succeed the Panda battle – create valuable, compelling and relevant content on a consistent basis to a targeted user base.  [Read full story at Junta42]

 

Increasing SEO Complexity Lowers Result Diversity: Changing the Cost-benefit Analysis
Now that Google is picking winners and losers the gap between winners & losers rapidly grows as the winners reinvest. And that word invest is key to understanding the ecosystem.  [Read full story at SEOBook.com]

1  Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
  • EmNichs
    I think the message here is to have an online presence that doesn't depend so much on whatever G or others do with organic search, and ad centers. That may be easier said than done but as tablet-optimized apps become more relevant, it may reduce the need to be found via search.
    0 pointsBadges:
    report

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: