How the Recent Search Updates Will Affect Your Marketing

Will Google’s Search Ad Previews Break the Click?
Earlier this week, Google made a related change: Google Instant Previews. Scrolling over a listing gives you a glimpse of what comes after the click, meaning more transparency for users and fewer clicks for Google.  [Read full story at AdAge Digital]

4 Steps to Make Google’s Panda Update Work for You
The goal of the Google Panda update involves the filtering of low quality or duplicate pages that are deemed “not useful” to users…This comes back to one, singular ingredient for both content marketers and publishers to succeed the Panda battle – create valuable, compelling and relevant content on a consistent basis to a targeted user base.  [Read full story at Junta42]

Increasing SEO Complexity Lowers Result Diversity: Changing the Cost-benefit Analysis
Now that Google is picking winners and losers the gap between winners & losers rapidly grows as the winners reinvest. And that word invest is key to understanding the ecosystem.  [Read full story at SEOBook.com]