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Jul 27 2011   9:37AM GMT

Understanding B2B Mobile Marketing

EmNichs Emily Nichols Profile: EmNichs

The ABCs of Mobile Marketing [Glossary]
For those who are just getting started with B2B mobile marketing, just getting to the basics can be a bit intimidating.  With a few short steps and some new terminology, however, you can launch your mobile marketing initiatives with confidence.  [Read full story at HubSpot]

 

Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions
Smartphone use is exploding, providing new opportunities for marketers to connect and engage with target audiences. According to ComScore, 69.5 million Americans owned a smartphone as of Dec. 31, 2010—up 13% from the three months prior. Of those users, 68.8% used their devices to… 
[Read full story at MarketingProfs]

 

Infographic: Mobile Email Marketing
The use of mobile for emails continues to grow with stats suggesting that it accounts for up to 30% of email openings. This infographic from e-Dialog has some useful stats on who is using mobile email, and the kinds of emails people want to receive…  [Read full story at eConsultancy]

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