Data Mining for Hidden Treasures
Marguerite Gardiner, the Countess of Blessington, wrote Conversations with Lord Byron in 1834.” In describing the poet, she said “Genius is the gold in the mine; talent is the miner who works and brings it out.” Today, if we substitute the word “data” for the word “gold,” the statement still rings true.
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Data Mining For Hidden Treasures—7 Steps of Knowledge Discovery
Every database marketing program begins with a rhetorical question that the marketer already knows the answer to: How good is the data? The answer is usually, “Not good,” because many companies overlook the essential first step of Knowledge Discovery in Databases (KDD)… [Read full story at THE kern Organization]
What Comes First in a Data-Driven Economy – Creativity or Data?
The marketing and advertising industry is going through a data driven change whether you like it or not. Not simply a change of seasons but a dramatic snowball of a change and that is to the benefit of both creative and data folks. In my professional opinion this change will hinge very heavily on the use of…
[Read full story at Asking Smarter Questions]