Best Marketing Tips on the Web

Mar 16 2011   9:31AM GMT

Tips on Sales and Marketing and Social Login



Posted by: EmNichs
Tags:
Analyst Relations
Analysts
AR
B2B
LinkedIn
Marketing Budget
Sales and Marketing
Social Media

Bringing marketing and sales together
What is it about uniting for a common cause that causes such disunity? Why can’t different groups within the same enterprise get along?   [Read Full Story at BtoB Online]

 

Rebalance B2B Marketing Budgets to Maximize Sales
While conducting research for my upcoming book, we analyzed B2B marketers’ budgets and found that spending trends for most B2B companies show that marketing dollars are spent targeting the wrong level of audience.   [Read Full Story at MarketingProfs]

 

B2B Sites See Big Rise in LinkedIn Logins
Business-to-business (B2B) websites share the same reasons to offer social sign-on to their visitors as business-to-consumer sites—a wealth of information on their registered users, plus the ease of allowing users to carry their identity around with them rather than forcing them to fill out yet another online form. [Read Full Story at eMarketer]

 

Who Do You Trust? Industry Analysts Reign Supreme
A SiriusDecisions survey recently examined which IT sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information.   [Read Full Story at ITMarketingWorld]

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