The 3-Step Cure for Boring, Useless Content
Let’s face facts. Most online content is lousy. It’s too focused on the content creator. It doesn’t make the lives of readers, listeners, and viewers better. An overcrowded content marketplace filled with diverse online text, audio, and video leaves little room for tolerance of the same old marketing spiel.
[Read full story at copyblogger]
The Fastest Way To Writing Great Copy: Your Swipe File
So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some of the guesswork out of it for you and pull back the curtain to reveal some time-tested copywriting tricks… [Read full story at Mastering Online Marketing]
How Content Seals the Deal at Groupon
It’s no secret, email marketing is a solid conversion tool. Great copywriting is the secret sauce of successful email newsletters. Groupon is an interesting example of promotional writing that sells, when attached to the right deals. [Read full story at Conversation Agent]