Best Marketing Tips on the Web

Jun 8 2011   2:46PM GMT

Tips for Writing Attention-Getting Content

EmNichs Emily Nichols Profile: EmNichs

The 3-Step Cure for Boring, Useless Content
Let’s face facts. Most online content is lousy. It’s too focused on the content creator. It doesn’t make the lives of readers, listeners, and viewers better. An overcrowded content marketplace filled with diverse online text, audio, and video leaves little room for tolerance of the same old marketing spiel. 
[Read full story at copyblogger]

 

The Fastest Way To Writing Great Copy: Your Swipe File
So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some of the guesswork out of it for you and pull back the curtain to reveal some time-tested copywriting tricks…  [Read full story at Mastering Online Marketing]

 

How Content Seals the Deal at Groupon
It’s no secret, email marketing is a solid conversion tool. Great copywriting is the secret sauce of successful email newsletters. Groupon is an interesting example of promotional writing that sells, when attached to the right deals.  [Read full story at Conversation Agent]

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  • EmNichs
    According to the author of the Three-Step Cure for Boring, Useless Content, the cure consists primarily in thinking like a journalist instead of a marketer. No offense to the great journalists I know, but most of the journalism I read today is as boring and useless as the content I read by many marketers. The key is to think, honestly, about what you find helpful and exciting and write, putting yourself in your audience's shoes, to please yourself. I'm often reading marketing copy and saying to myself, I have to remember not to write like that. It's not easy, but you need to do it. It means writing copy, setting it aside, and then reading it as though you're seeing it for the first time.
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