Best Marketing Tips on the Web

Dec 2 2011   2:40PM GMT

The Elements That Drive Search Marketing

EmNichs Emily Nichols Profile: EmNichs

The Periodic Table of SEO Ranking Factors
Search engine optimization — SEO — seems likes alchemy to the uninitiated. But there’s a science to it. Search engines reward pages with the right combination of ranking factors. Below, some major factors or “signals” you should seek to have.  [See chart at Search Engine Land]

 

On the First Page of Google? Now What?
If your goal is to publish a lot of meaningless content that doesn’t get read, then you’re in the wrong place. On the other hand, if you desire your pages to engage and help the reader take some type of action based upon what they were searching for when they found your site, read on.  [Read full story at PROBLOGGER]

 

Search Engine Marketing vs. Social Media Marketing: The Showdown
When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social. Sometimes the issue is convincing people why these are a necessity for a thriving business.  [Read full story at KISSmetrics]

2  Comments on this Post

 
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  • EmNichs
    The periodic table of SEO Ranking Factors is excellent. Algorithms may change but most of these factors will remain consistent over time.
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  • EmNichs
    I would have added a Cg element to the on-page SEO for the Content Group - with 'g' meaning 'graphics' i.e. images and headers.

    Alone, it is probably worth a content score of '0' but when combined with Cq and Cw, becomes a content marketing compound to be reckoned with. I'd score organic Cgqw as a 3 or 4...
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