Best Marketing Tips on the Web » Social Network

What’s Your Social Media Marketing IQ?

EmNichs — Tue, 06 Sep 2011 17:18:50 +0000

What’s Your Social Media Marketing IQ?
As you make your 2012 marketing plans, consider what you need to do to take your social media marketing to the next level. To ensure your firm’s maximizing its social media effectiveness, now’s the time to check your organization’s social media marketing IQ. [Read full story at ClickZ]

The Do’s and Don’ts of Twitter Hashtags
It’s difficult to express how annoying the misuse of hashtags on Twitter is. While there are definitely some upsides to using the popular conversation-tracking feature, there are many of us on Twitter who either simply don’t understand how to use them appropriately, or think it’s funny to overuse them. [Read full story at SouthSideAdGuy.com]

B2B Marketing Predictions For 2011
Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate. So here is my list of B2B Marketing Insider predictions for 2011. [Read full story at B2B Marketing Insider]

How Do You Measure Social Media ROI?

EmNichs — Thu, 01 Sep 2011 16:57:32 +0000

The Lure of Online Communities
It’s finally safe to say that a good many online consumers understand there can be real value in advertising. Hit someone with a message that’s targeted, relevant, and respectfully appropriate and you can convert a casual browser into a customer without breaking a sweat. In order to transform that customer into a loyal, long-term user of your product… [Read full story at ClickZ]

12 Major Business Benefits Of The Social Media Revolution
I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. I have personally experienced the power of this new media to accelerate brand awareness and to spread my stories. [Read full story at JeffBullas.com]

3 Keys for Social Media Lead Generation
How do I measure social media ROI? Will social media work for my company? How do we generate leads with social media? These are concerns that we often hear from companies that are still in the trial phase of their social media journey. Let’s take a look at a few social media fundamentals that can help ensure your company is taking the correct steps towards implementing a successful social media program. [Read full story at The kern ORGANIZATION]

What is Your Marketing Content Saying About Your Brand?

EmNichs — Tue, 23 Aug 2011 15:09:50 +0000

What Changing Social Media Usage Means for Marketers
The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before. The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing. [Read full story at eMarketer]

Adventures in Email Marketing: I’m Writing to Say I’m Sorry
Everybody makes mistakes, even email marketers. You can have any number of controls in place to prevent errors with your email programs, but as long as there is a human involved at some point (and there should be), there are going to be mistakes. Of course, technology isn’t completely off the hook either – Y2K anyone?
[Read full story at ClickZ]

5 Content Creation Mistakes That Could Be Killing Your Blog’s Traffic
Content is king; we’ve heard it time and again. So why is there still a plethora of crap content not only available online, but sometimes ranking? You don’t want to be a one-shot wonder, ranking high in search (until you’re found out) but losing readers once they realize you really don’t have much to offer in the quality department. Here are five mistakes webmasters make in content creation…
[Read full story at TalentZoo.com]

Do Websites Even Matter Any More?

EmNichs — Wed, 03 Aug 2011 14:34:27 +0000

Do Websites Even Matter Any More?
Studies show that web page views have been dropping precipitously as folks park themselves on the social web. There have even been a flurry of blog posts from Jason Falls, Jay Baer and Debbie Weil debating whether your blog is now the true “hub” of your marketing communication effort.
[Read full story at grow]

Deep Searches and Content Proliferation
Today’s buyers are rapidly becoming accustomed to the prevalence of valuable information online, and the increasing accuracy of search engines. In response to this, buyers are beginning to adapt how they perform searches, and are seeking ever more precise and deep information.
[Read full story at Digital Body Language]

Content Strategy: Secret to Writing for Buyers Consideration Phase
Online, you can learn a lot about your customers by observing and understanding their digital behavior. That’s why your online presence needs to be integrated — PR programs, marketing campaigns, social networks participation need to be one connected execution that speaks with your brand’s voice.
[Read full story at ConversationAgent]