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May 10, 2011  9:06 AM

What the Analysts are Saying About The Future of Marketing



Posted by: EmNichs
Analyst Relations, Analysts, B2B, Content Marketing, Forrester, IDG, Marketing, Marketing Content Assets, Marketing Content Creation, Social Marketing, Social Media

Is Your Content Marketing Relevant to Buyers? IDC research indicates current marketing content such as white papers, webinars and videos are too lengthy and not as...

May 9, 2011  1:01 PM

How to Build Your Brand Through Online Marketing



Posted by: EmNichs
Advertising, Facebook, Marketing, Marketing Content Assets, Online Marketing, Sales and Marketing, Social Media, Social Media Best Practices, Twitter, Websites

Will Facebook replace company Web sites? A day might be coming when the power of Facebook means that major companies no longer bother with their own Web sites. That was the startling if...


April 12, 2011  9:42 AM

Content Marketing and Lead Generation Tips for B2B



Posted by: EmNichs
Content Marketing, Lead Generation, Marketing Content Assets, Marketing Content Creation, Marketing Resources, Social Media, Social Media Best Practices, Tips & Tools

The Two Most Effective Lead Generation Tactics in B2B ...there are some tactics that stand apart for B2B marketers. In ITSMA and RainToday’s joint survey on lead generation, the...


March 24, 2011  8:54 AM

Facebook, PPC and Mobile Marketing…Oh My!



Posted by: EmNichs
Facebook, Landing Pages, Mobile Marketing, PPC, Search Marketing, Social Media, Social Media Best Practices

Facebook Test Mines Real-Time Conversations for Ad Targeting This month -- and for the first time -- Facebook started to mine real-time conversations to...


March 16, 2011  9:31 AM

Tips on Sales and Marketing and Social Login



Posted by: EmNichs
Analyst Relations, Analysts, AR, B2B, LinkedIn, Marketing Budget, Sales and Marketing, Social Media

Bringing marketing and sales together What is it about uniting for a common cause that causes such disunity? Why can't different groups within the same...


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