Best Marketing Tips on the Web » Social Marketing

Customer Relationship Management Best Practices

EmNichs — Mon, 27 Jun 2011 16:05:39 +0000

Is CRM Marketing Too Old School for Social?
Social marketing purists say that I don’t get it. They claim the real value in social marketing is not measurable in the “old ways” of direct marketing. When I ask how it is measureable, I get a lot of hand-waving and mumbling about participation and brand evangelism. [Read full story at ClickZ]

Making It Personal: Personalizing sales support and customer communications in B2B marketing operations
People are more interested in something that is personally relevant to them, that interests or benefits them, or is local to where they live and work. Most of us will at least take a look at the email or letter that incorporates our name into the offer: “Jane, you’ve been selected for a free trial membership!” We also tend to take note of promotions offered by local establishments… [Read full story at DestinationCRM.com]

Why Less Than 1 in 5 CRM Systems Actually Increase Revenues
According to the latest data from CSO Insights, the overriding goal for most sales organisations is to increase revenues – and yet only 19% of the companies surveyed believed that their CRM investments had achieved this. Here’s one reason why less than 1 in 5 CRM systems actually increase revenues – and what to do about it… [Read full story at Inflexion-Point]

B2B Lead Generation – Where Are You Today?

EmNichs — Mon, 20 Jun 2011 17:31:10 +0000

B2B Lead Generation | Where Are You Today?
A handful of companies are like the motorcycle on the right – Marketo, Eloqua, Kinaxis and Hubspot are a few that come to mind. But IMHO, more than 9 out of 10 companies belong on the left side. So many companies lack good content, fail to nurture leads, and especially score leads. I think a lot of CEOs need to look in the mirror. [Read full story at Fearless Competitor]

5 Tips to Writing Great Marketing Stories Around Your Brand
When telling a story, how do you make it worthwhile to read? Remember, there are very few of us who have 10 to 15 minutes of free time to read cool new stories and articles. How do you captivate your audience? How do you encourage them to turn the page? [Read full story at MindFrame]

How to Succeed in a Crowded Newsfeed
Social media is not magic marketing sauce. It’s not a panacea. Social media is another marketing channel. The day you decide to engage with your customers on Twitter and Facebook is not the day you claim victory. It’s the first day in a learning and maturation process. [Read full story at oneforty]

Analyze This: Tips for Measuring Marketing Success

EmNichs — Tue, 07 Jun 2011 14:43:27 +0000

Measuring Social Business Transformation
I wrote a post last week called 15 Indicators of Social Business Transformation for the team over at SmartBrief. I also created this little handy graphic to go along with the post. What’s important to note is that the organizational behaviors listed below are mostly qualitative data points. [Read full story at Britopian.com]

5 Quotes for Analytics Success
There’s some debate whether Albert Einstein said this or whether it was only on a sign hanging on his office wall at Princeton. No doubt, he was referring to digital marketing! In our world, there’s no shortage of numbers. Instead, our problem is often having the right numbers. For me, this quote epitomizes the challenges of creating good key performance indicators (KPIs). [Read full story at ClickZ]

The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
It’s a fairly simple concept. The more offers you create, the more opportunities for conversion. And with more conversion opportunities, what are you more likely to get? More leads! And, hey, who doesn’t want more leads? [Read full story at HubSpot]

What the Analysts are Saying About The Future of Marketing

EmNichs — Tue, 10 May 2011 14:06:31 +0000

Is Your Content Marketing Relevant to Buyers?
IDC research indicates current marketing content such as white papers, webinars and videos are too lengthy and not as relevant to buyers as they could be. As a result, much of the content marketing investments are just not returning the dividends marketers expected. [Read full story at Content Marketing Institute]

Why Disqus, And Pre-Existing Social Identities, Matter To B2B Marketers
As a B2B marketer, why does this matter to you? Because B2B sites can learn from these largely media or consumer examples. B2B sites that want to enable community and commenting on their pages, including blog posts, need to make it extremely simple to engage using whichever of your social identities (and resulting social networks) you want to bring to the site. [Read full story at Forrester.com]

How to Turn Social Media into Social Marketing
Social media began with blogs and reader comments almost 10 years ago but in recent years has significantly expanded. From Facebook to LinkedIn and Twitter, there are new platforms and communities with hundreds of millions of users. How should tech marketers go social on the web? [Read full story at IDG Knowledge Hub]