Best Marketing Tips on the Web » Customer Engagement http://itknowledgeexchange.techtarget.com/bestmarketingtipsontheweb Tue, 30 Oct 2012 19:37:55 +0000 en-US hourly 1 Content Marketing: The Before and After http://itknowledgeexchange.techtarget.com/bestmarketingtipsontheweb/content-marketing-the-before-and-after/ http://itknowledgeexchange.techtarget.com/bestmarketingtipsontheweb/content-marketing-the-before-and-after/#comments Mon, 12 Sep 2011 18:16:08 +0000 EmNichs http://technologymarketers.com/BestMarketingTipsOnTheWeb/?p=276 Content Marketing As A Process: Three Rules Before Starting
Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself.  [Read full story at ConversioNation]

 

How to Get Your Content Found: Tips from Content Marketing World
More companies are engaging in content marketing strategies to build their brands, generate leads, and boost thought awareness than ever before. These companies are writing blogs, creating podcasts, producing videos, releasing reports, and designing infographics. But what happens after the creation phase? 
[Read full story at Content Marketing Institute]

 

How Digital Customer Behavior Is Changing Brand Management
More than ever, a brand is shaped by experiences and not just perceptions. Perhaps delivering one bad experience with a customer service rep after five good digital or product experiences won’t kill your customer relationship, but three in a row might be enough to do it.  [Read full story at MarketingProfs]

]]> http://itknowledgeexchange.techtarget.com/bestmarketingtipsontheweb/content-marketing-the-before-and-after/feed/ 0 Tackle Customer Engagement Like A Pro http://itknowledgeexchange.techtarget.com/bestmarketingtipsontheweb/tackle-customer-engagement-like-a-pro/ http://itknowledgeexchange.techtarget.com/bestmarketingtipsontheweb/tackle-customer-engagement-like-a-pro/#comments Thu, 11 Aug 2011 14:50:40 +0000 EmNichs http://technologymarketers.com/BestMarketingTipsOnTheWeb/tackle-customer-engagement-like-a-pro/ The More You Repeat Yourself, the Less Customers Listen
This post is focused on email marketing, but I think you’ll agree that the principles can be applied to other aspects of online marketing. For those of you who send emails to past customers: how often do you send those emails? Has your frequency changed over time, or did you “set it and forget it”? Is anyone testing frequency? 
[Read full story at futurenow]

 

What are some dos and don’ts for engaging with customers/prospects in the summertime?
Summer is not always a welcome season for marketers. Although b-to-c marketers may see an upswing in sales as consumers spend more on travel, food and entertainment, summer can be a challenging time for b2b marketers. Businesses postpone important purchasing decisions while employees take summer…
[Read full story at BtoB Magazine]

 

Pay More Attention to Your Website Users
There are plenty of articles out there focused on how small businesses should approach building a Web presence, but they tend to focus on topics such as search engine optimization and how to leverage social media. I have found this is the wrong focus. We need to bring it back to simple user experience. Here are five tips on what to think about as you build or redesign your site… 
[Read full story at Bloomberg Businessweek]

]]> http://itknowledgeexchange.techtarget.com/bestmarketingtipsontheweb/tackle-customer-engagement-like-a-pro/feed/ 0