Best Marketing Tips on the Web » Blogging

Boost Your Marketing Efforts Through Social Media

EmNichs — Wed, 02 Nov 2011 14:25:22 +0000

5 Ways Commenting on Blogs Boosts Your Marketing Efforts
Blog commenting is underrated—few companies recognize that engaging and commenting on relevant blogs achieves marketing goals and therefore do not realize its full potential as a marketing tool. It’s a great platform for discussion and an engaging method of marketing. [Read full story at Marketo]

3 Blogging Tips to Enhance Your Lead Generation Efforts
Corporate blogging is one of the most effective ways to promote your products/services and generate new business leads. A blog that is well planned and executed can help you enhance your lead generation efforts. Try the following… [Read full story at B2B LeadGen Tips & Tools]

How To Send A Power Tweet That Increases Engagement by 400%
It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted. On Twitter this hyperactivity continues with 1 billion tweets shared every week. [Read full story at JeffBullas.com]

3 Infographics to Improve Your Marketing

EmNichs — Tue, 27 Sep 2011 18:59:19 +0000

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.” [See infographic at Eloqua]

A Guide to Successful Event Marketing [Infographic]
The folks over at HubSpot are usually talking about ways to generate leads online but it appears that they are well aware of other ways to generate leads. One way is to put on an event. To be sure, this kind of activity is no simple matter and, in fact, many have gotten themselves into an event marketing situation where they realized that they have bitten off a bit more than they could chew. [See infographic at Marketing Pilgrim]

How to measure the ROI of Social Media and Event Marketing [Infographic]
Well, a big question…To start with, you can only measure ROI of any marketing activity – when you have clearly defined your objectives. Often times, that does not happen. Or they are not clear enough, thus, not measurable. [See infographic at Michael Heipel Concept & Consulting]

What is Your Marketing Content Saying About Your Brand?

EmNichs — Tue, 23 Aug 2011 15:09:50 +0000

What Changing Social Media Usage Means for Marketers
The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before. The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing. [Read full story at eMarketer]

Adventures in Email Marketing: I’m Writing to Say I’m Sorry
Everybody makes mistakes, even email marketers. You can have any number of controls in place to prevent errors with your email programs, but as long as there is a human involved at some point (and there should be), there are going to be mistakes. Of course, technology isn’t completely off the hook either – Y2K anyone?
[Read full story at ClickZ]

5 Content Creation Mistakes That Could Be Killing Your Blog’s Traffic
Content is king; we’ve heard it time and again. So why is there still a plethora of crap content not only available online, but sometimes ranking? You don’t want to be a one-shot wonder, ranking high in search (until you’re found out) but losing readers once they realize you really don’t have much to offer in the quality department. Here are five mistakes webmasters make in content creation…
[Read full story at TalentZoo.com]

Do Websites Even Matter Any More?

EmNichs — Wed, 03 Aug 2011 14:34:27 +0000

Do Websites Even Matter Any More?
Studies show that web page views have been dropping precipitously as folks park themselves on the social web. There have even been a flurry of blog posts from Jason Falls, Jay Baer and Debbie Weil debating whether your blog is now the true “hub” of your marketing communication effort.
[Read full story at grow]

Deep Searches and Content Proliferation
Today’s buyers are rapidly becoming accustomed to the prevalence of valuable information online, and the increasing accuracy of search engines. In response to this, buyers are beginning to adapt how they perform searches, and are seeking ever more precise and deep information.
[Read full story at Digital Body Language]

Content Strategy: Secret to Writing for Buyers Consideration Phase
Online, you can learn a lot about your customers by observing and understanding their digital behavior. That’s why your online presence needs to be integrated — PR programs, marketing campaigns, social networks participation need to be one connected execution that speaks with your brand’s voice.
[Read full story at ConversationAgent]

3 Articles to Help Get Your Marketing Game On-Track

EmNichs — Wed, 20 Jul 2011 14:58:42 +0000

People Want to Connect With You, Not Be Marketed to
The lure of using social media as part of an integrated marketing strategy is very tempting. However, efficiently and successfully implementing that strategy takes a lot more than just building a Facebook fan page or opening a Twitter account.
[Read full story at ClickZ]

11 Must-Subscribe Marketing News Blogs and Websites
The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you’re in the know? [Read full story at HubSpot]

6 Ways Twitter Can Help Your B2B Company Even With Google+
We often hear about the restaurant owner tweeting his/her specials to hungry customers or HP hawking its latest deals, but what the heck does that have to do with the B2B space?
[Read full story at Marx Communications]

Ideas to Jumpstart Your Marketing

EmNichs — Tue, 12 Jul 2011 13:59:10 +0000

41 Ideas for Posts for Your Company Blog
Creating consistent and helpful blog content is a great way to build community and trust around your brand. But cranking out daily content is a challenge. How can you keep the blog post ideas flowing, make sure the content is fresh, and prevent yourself from rehashing the same old topics?
[Read full story at Ragan's PR Daily]

How To Generate Social Content That Gets Clicked
As I’ve discovered, it’s not so easy to come up with content that piques customers’ discerning interests day after day. You can theorize all you want–when you’re on the hook to get it done, it’s hard. Anyone who says otherwise is flat out lying to your face.
[Read full story at WebProNews]

8 B2B Content Marketing Blunders & How to Avoid Them
B2B content marketing helps build brand awareness, educates prospects about new ideas and nurtures them through your sales funnel. Unfortunately, potential mistakes and missteps abound, but content marketing best practices will put your program on the right track.
[Read full story at B2B Ideas at Work Blog]

New Tools to Manage Your Brand

EmNichs — Thu, 16 Jun 2011 18:09:45 +0000

Add a ‘Send to Kindle’ Button on Your Blog or Website
If you are a blog or a website owner and want you users to share your content with their friends and family. You want to have best user experience with a great readability. You users may be using iPad, iPhone, Android tablet or even an Amazon Kindle. [Read full story at BuzzingUp]

Google Testing Cost-Per-Lead in AdWords
Google is testing search and display versions of a cost-per-lead ad format that would allow users to request an advertiser contact them. The company confirmed a display test after a political controversy arose surrounding the AdWords feature, and declined to comment on a search test. [Read full story at Search Engine Land]

Free vs. Paid Content Marketing – How to Choose?
For many B2B marketers, that is the question. Content marketing has become a driving force in lead generation. But the question remains: What is the best practice for granting access to that content? For most, the obvious answer is “paid…” [Read full story at Marketo]

How to Keep the Content Coming

EmNichs — Thu, 12 May 2011 14:53:50 +0000

Feeding the Beast – 5 Quick Tips to Satisfy the Content Generation Monster
There is a growing recognition amongst the business fraternity that the days of the static, brochure-style website are dead and buried. All hail the living, breathing, regularly-updated website and resource hub – packed full of up-to-the-minute news, views, opinions and downright valuable content. [Read full story at Valuable Content:]

How to Turn a Blog Post into a Press Release
If you’re an ace at writing blog copy, you can write an excellent press release. Both have many of the same elements: strong headlines, top-down format (most important stuff up front), etc. You already know that press releases are a powerful way to promote your blog, and they’re an effective way to get your message out without duplicating content. [Read full stroy at PROBLOGGER]

Why PR is good for branding
Public relations is critically important to branding; perhaps even its most important element. This is because PR is the primary architect and facilitator of stakeholder engagement, its brief being to be concerned about both the organisation and its stakeholders – their knowledge, opinions and behaviour. [Read full story by Craig Pearce]

PR, Blogging and Lead Generation Strategies for B2B

EmNichs — Thu, 05 May 2011 18:46:17 +0000

Outside-the-Box B2B PR Strategies
Every B2B company has its own identity, target market and products or services. But all have one thing in common. Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money…Here are a handful of ideas about how to think outside the box and come up with messaging ideas that will get you noticed and drive response. [Read full story at digitalmarketingone.com]

5 Tips For Improving B2B Blogging Visibility
According to Lee Odden Research, “87.4% of respondents said they “successfully increased measurable SEO objectives as a direct result of blogging; and another 90% cited blogging as either important, significantly important or a primary SEO tactic…” [Read full story at TheCustomerCollective.com]

Three Tips for Lead Generation at LinkedIn
“Most people use LinkedIn as a contact management tool to connect with friends or former co-workers,” writes Judy Schramm at Marketing Ideas You Can Copy. There’s a chance, then, that you’re not taking full advantage of the network’s lead-generating potential. To do that, you’ll need an active approach—and Schramm has these suggestions… [Read full story at MarketingProfs]