Best Marketing Tips on the Web » Audience Engagement

Boost Your Marketing Efforts Through Social Media

EmNichs — Wed, 02 Nov 2011 14:25:22 +0000

5 Ways Commenting on Blogs Boosts Your Marketing Efforts
Blog commenting is underrated—few companies recognize that engaging and commenting on relevant blogs achieves marketing goals and therefore do not realize its full potential as a marketing tool. It’s a great platform for discussion and an engaging method of marketing. [Read full story at Marketo]

3 Blogging Tips to Enhance Your Lead Generation Efforts
Corporate blogging is one of the most effective ways to promote your products/services and generate new business leads. A blog that is well planned and executed can help you enhance your lead generation efforts. Try the following… [Read full story at B2B LeadGen Tips & Tools]

How To Send A Power Tweet That Increases Engagement by 400%
It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted. On Twitter this hyperactivity continues with 1 billion tweets shared every week. [Read full story at JeffBullas.com]

Curate Your Content for the Masses

EmNichs — Wed, 24 Aug 2011 14:56:25 +0000

Content Curation – 5 Ways to Succeed…Eventually
Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word. [Read full story at Convince & Convert]

30+ Cool Content Curation Tools for Personal & Professional Use
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, “information overload” is something we all seem to suffer. It is becoming more difficult to weed through all the “stuff” out there and pluck out the best, most share-worthy tidbits of information, especially if your topic is niche. [Read full story at Web Ad.vantage]

Content Curation in 13 Minutes a Day
Steady, smart content curation can grow your audience on lots of social media outlets. It’s list building, social media-style: You help folks find and filter other people’s good stuff. In exchange, they start paying more attention to your good stuff. [Read full story at conversation marketing]

Online, Content, and Social Media Marketing Best Practices

EmNichs — Tue, 02 Aug 2011 15:31:12 +0000

16 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me… [Read full story at techipedia]

3 BIG Inbound Marketing Reasons Adobe Flash is Bad for Your Website
Flash definitely scores well in the “Coolness” category and has a purpose for websites. The question you need to ask yourself is whether you want a website that is cool or you want a website that actually complements your inbound marketing strategy? [Read full story at B2Community]

6 Simple Steps to Define Your Audience for Content Marketing
Getting your content marketing strategy off the ground requires that you have correctly defined your audience. Quite simply your content should resonate and be valuable to your target audience. Perform a simple exercise to define your audience so that you have a clear path to creating content that will be impactful. [Read full story at B2Community]

What’s Getting Your Email Campaigns Marked As Spam?

EmNichs — Wed, 29 Jun 2011 14:59:27 +0000

Are Blacklisted Link Shorteners Getting Your Emails Blocked?
Chances are, you’ve looked at a long link in one of your emails and thought, “It’d be nice if that link weren’t quite so long,” and been tempted to use a link shortening service. But did you know that link shorteners could potentially hurt your email deliverability rates?
[Read full story at AWeber Communications]

Complaints: A Wake-up Call for Marketers
Recently, Return Path has been talking quite a bit about complaints. Our recent study has revealed how high complaints affect your reputation (and how a low complaint doesn’t necessarily mean you have a good program). [Read full story at Return Path]

Breathing Life Into Email Lifecycle Messaging
The idea of completely automating your email communication stream isn’t realistic (nor do I know many that would be comfortable with it), but there are certainly parts of the program that are repeatable and (dare I say it) relevant at a moment in time for a customer. [Read full story at MediaPost]

Combining Search and Social Media to Gain the Most Return

EmNichs — Wed, 01 Jun 2011 15:41:34 +0000

Google’s +1 and What it Means for AdWords
Google recently announced the launch of its new +1 feature, a tool similar to Facebook’s “Like” button. According to Ad Age,” Google will allow users to vote plus-one on search results they find useful and to share that preference with their connections in Gchat, Gmail, Google Reader, Buzz and, soon, Twitter. [Read full story at Asking Smarter Questions]

Why Marketers That ‘Like’ Results Must Spend With Care In Social Media
There is no denying that Facebook has changed the very nature of engagement on the web. So, it is no surprise brands are looking to Facebook as a new, potentially fruitful channel for reaching consumers- as they should. So why haven’t marketers put more significant resources into Facebook advertising and fan pages? The answer is in the numbers. [Read full story at Online Metrics Insider]

10 Steps to Improve Your Twitter Engagement
Does your Twitter strategy work? I’ve had marketers tell me that their Twitter strategy doesn’t work. They spend six months acquiring 1,000 followers to whom they craft three messages a day and wonder why nothing’s happening. They don’t understand that Twitter is a cocktail party conversation that occurs on a one-to-one, one-to-many and many-to-many basis. In essence, these marketers have found a good size gathering, made a few sparkling comments, and left without waiting to hear anyone’s response. [Read full story at HeidiCohen.com]

Learn to Engage Your Audience

EmNichs — Tue, 24 May 2011 14:44:26 +0000

How to Run a Successful Social Media Contest
The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success. However, if exectured as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business. [Read full story at Social Media Examiner]

Big boosts in Mobile and Video Ad Engagement?
According to an October report from Click Forensics, overall click fraud increased to 22.3 percent in Q3 of 2010. That’s up from a click fraud rate of 18.6 percent in Q2! Because mobile and video advertisements are relatively new, they lack general baselines of performance, making them an easy source from which fraudulent clicks may appear to originate. [Read full story at Asking Smarter Questions]

3 Keys To Ditching The Marketing Speak and Developing Relevant B2B Content
Transitioning from outbound marketing to an inbound content-driven strategy often requires a difﬁcult shift in communication style. Typical B2B marketing is ﬁlled with overused, self-serving puffery like “best-in-class” and “results-oriented.” As meaningless as these terms are on your homepage… [Read full story at B2Bbloggers]