Best Marketing Tips on the Web

Aug 11 2011   9:50AM GMT

Tackle Customer Engagement Like A Pro



Posted by: EmNichs
Tags:
CRM
Customer Engagement
Customer Experience
Customer Relationship Management
Email Marketing
Online Marketing Best Practices
Prospect Genereation
Prospects
Sales and Marketing
Web Presence
Websites

The More You Repeat Yourself, the Less Customers Listen
This post is focused on email marketing, but I think you’ll agree that the principles can be applied to other aspects of online marketing. For those of you who send emails to past customers: how often do you send those emails? Has your frequency changed over time, or did you “set it and forget it”? Is anyone testing frequency? 
[Read full story at futurenow]

 

What are some dos and don’ts for engaging with customers/prospects in the summertime?
Summer is not always a welcome season for marketers. Although b-to-c marketers may see an upswing in sales as consumers spend more on travel, food and entertainment, summer can be a challenging time for b2b marketers. Businesses postpone important purchasing decisions while employees take summer…
[Read full story at BtoB Magazine]

 

Pay More Attention to Your Website Users
There are plenty of articles out there focused on how small businesses should approach building a Web presence, but they tend to focus on topics such as search engine optimization and how to leverage social media. I have found this is the wrong focus. We need to bring it back to simple user experience. Here are five tips on what to think about as you build or redesign your site… 
[Read full story at Bloomberg Businessweek]

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: