The More You Repeat Yourself, the Less Customers Listen
This post is focused on email marketing, but I think you’ll agree that the principles can be applied to other aspects of online marketing. For those of you who send emails to past customers: how often do you send those emails? Has your frequency changed over time, or did you “set it and forget it”? Is anyone testing frequency?
[Read full story at futurenow]
What are some dos and don’ts for engaging with customers/prospects in the summertime?
Summer is not always a welcome season for marketers. Although b-to-c marketers may see an upswing in sales as consumers spend more on travel, food and entertainment, summer can be a challenging time for b2b marketers. Businesses postpone important purchasing decisions while employees take summer…
[Read full story at BtoB Magazine]
Pay More Attention to Your Website Users
There are plenty of articles out there focused on how small businesses should approach building a Web presence, but they tend to focus on topics such as search engine optimization and how to leverage social media. I have found this is the wrong focus. We need to bring it back to simple user experience. Here are five tips on what to think about as you build or redesign your site…
[Read full story at Bloomberg Businessweek]