The New Art of Event Marketing: Micro-campaigns
Ten years ago, planners sent postcards and, if they were really tech-savvy, email announcements to get people to register for events. Now, they’re reaching potential attendees with mass text messages and promotional YouTube videos.
[Read full story at ReJuvenate]
How to Use Twitter Hashtags to Generate Event Marketing Buzz
Two weeks ago, HubSpot hosted the world’s biggest webinar, which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users. [Read full story at HubSpot]
5 Event Planning Tips…Even If You’re Not An Event Planner
Here’s the dilemma: You need to plan an event, but you have no background in event management planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing management. Yet, an event can… [Read full story at Eloqua]