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May 5 2011   1:46PM GMT

PR, Blogging and Lead Generation Strategies for B2B

EmNichs Emily Nichols Profile: EmNichs

Outside-the-Box B2B PR Strategies
Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money…Here are a handful of ideas about how to think outside the box and come up with messaging ideas that will get you noticed and drive response. [Read full story at]


5 Tips For Improving B2B Blogging Visibility
According to Lee Odden Research, “87.4% of respondents said they “successfully increased measurable SEO objectives as a direct result of blogging; and another 90% cited blogging as either important, significantly important or a primary SEO tactic…”  [Read full story at]


Three Tips for Lead Generation at LinkedIn
“Most people use LinkedIn as a contact management tool to connect with friends or former co-workers,” writes Judy Schramm at Marketing Ideas You Can Copy. There’s a chance, then, that you’re not taking full advantage of the network’s lead-generating potential. To do that, you’ll need an active approach—and Schramm has these suggestions…  [Read full story at MarketingProfs]


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