Best Marketing Tips on the Web

Aug 8 2011   2:15PM GMT

Podcast and eCommerce Advice from the Experts

EmNichs Emily Nichols Profile: EmNichs

4 Steps to Increase Shopping Cart Conversions
Among all the interactions an ecommerce customer has with your site, the checkout process is arguably the one over which you have the most control. Still, pitfalls abound, so when it comes to creating a seamless experience for your customers, make sure you start with the cart. Here’s a 4-step strategy you can use to increase your ecommerce website’s shopping cart conversions.  [Read full story at HubSpot]

 

Listen and Learn: A Guide for Creating Energized Podcasts
Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground running. Even if you have been podcasting for a while, you may wonder if things are getting tired, or you may be looking for a way to energize your content to keep things fresh.  [Read full story at Content Marketing Institute]

 

4 Reasons Why Facebook Stinks for B2B Marketing
Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. Every time we talk about it, we have an endless argument that leads nowhere.”  [Read full story at Chris Koch’s B2B Marketing Blog]

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