Savvy Speaks: What’s Your Keyword Strategy?
Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. So we decided to share how our own SEO web copywriting strategies have evolved to keep up with the latest in search engine science. [Read full story at Savvy B2B Marketing]
How to Optimize 7 Popular Social Media Profiles for SEO
If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. [Read full story at Search Engine Marketing Group]
The Search for Good SEO
A Website is a big investment. And, if you manage the content yourself, it’s a lot of work too. Unfortunately, having a great Website doesn’t ensure that potential customers will be able to find you. Competition for the top search engine ranking position is fierce. In some industries you will almost certainly have to pay for a top spot. [Read full story at Business2Community]
What A Good Social Media Marketer Already Knows
There are few who are social marketers that actually love analytics. Likewise there are few who write marketing copy, status updates or builds communities using social networks that love statistics. We are social people who like being social. That’s what makes us good at social media. Social media professionals are far more expressive than analytical. [Read full story at SocialMediaToday]
How to Use Content Marketing to Help Your Career [Video]
While many of the speakers at Content Marketing World talked about how to use content marketing to help business, there is another great use for these techniques as well: building your career. In this video, Bernie Borges shares his keys for using content strategy to advance your career or get you next job opportunity.
[Read full story at Content Marketing Institute]
Marketing Career: How to become an indispensable asset to your company (even in a bad economy)
From my experience, marketing and advertising jobs always get hit hard when the economy goes down. We aren’t directly involved in either “making stuff” or “selling stuff” and are too often seen as…probably the most dreaded word in a bad economy…mere overhead. [Read full story at marketingexperiments BLOG]
An Expert’s Guide to Controlling PPC Costs with Negative Keywords
Last week, 17 PPC experts (and a few more who chimed in via the comments) told us the metrics they pay the most attention to when analyzing their campaign performance in AdWords. The #1 most common answer was click-through rate (CTR). Cost per conversion was another big one. [Read full story at B2Community]
Considerations for Targeting Specific Devices and Platforms using PPC
In the last couple of years, the mobile web has taken off considerably. This has allowed advertisers to target content at mobile devices, users and reap the rewards. [Read full story at The YouMOZ Blog]
Mixing Your PPC and SEO – Shaken Not Stirred
It’s common knowledge that it’s not necessary to optimize your PPC landing pages for SEO right? Nope – it’s not only possible, but it’s recommended in most cases. Sound implausible? Think about the incremental benefits to your inbound marketing campaign if you can land in the top five on Google organically for some of your keyword phrases. [Read full story at Kuno Creative]
Is Your Content Learning?
After all, it’s important to recognize that online marketing content requires a commitment. Moreover, you should prevent your content from getting sick, even though it won’t die. Quick marketing campaigns are being replaced with an overall, ongoing content marketing strategy. [Read full story at KatieMcCaskey.com]
5 Handy WordPress Tips for Content Marketing
With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a look at some tricks for using this CMS to optimize your site content with a little help from you, the savvy content marketer. The first step to optimizing your web content is to… [Read full story at CMI]
What You’re Doing Wrong with Your Content Marketing: 5 Common Mistakes
Content marketing, along with social media and SEO, is an incredibly important component of any inbound marketing campaign – efforts designed to bring your target audience to you, instead of you trying to force your brand on them. [Read full story at Wordstream]
The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.” [See infographic at Eloqua]
A Guide to Successful Event Marketing [Infographic]
The folks over at HubSpot are usually talking about ways to generate leads online but it appears that they are well aware of other ways to generate leads. One way is to put on an event. To be sure, this kind of activity is no simple matter and, in fact, many have gotten themselves into an event marketing situation where they realized that they have bitten off a bit more than they could chew. [See infographic at Marketing Pilgrim]
How to measure the ROI of Social Media and Event Marketing [Infographic]
Well, a big question…To start with, you can only measure ROI of any marketing activity – when you have clearly defined your objectives. Often times, that does not happen. Or they are not clear enough, thus, not measurable. [See infographic at Michael Heipel Concept & Consulting]
10 Key Questions for Crafting Quality Content
In the world of internet marketing, we place an extremely high value on quality content, but hold an even higher regard for the purpose of that content. Because without purpose, content is simply a jumbled mix of words on a screen that is unmeasurable. [Read full story at Business2Community]
Could You Be Giving Away Too Much Content?
“Content is King,” an oft-repeated mantra in the SEO world (mainly because it’s true). Content forms the basis for all of your other online marketing efforts and is the foundation any great SEO campaign is built upon. When you break it down, there are four main goals for investing the time and energy in a content marketing campaign:… [Read full story at PromotionWorld]
Which PR Distribution Service is Best for SEO?
There’s no question PR (and online distribution of news releases in particular) is beneficial to search engine rankings. Links are SEO fuel and well-crafted and placed news releases can provide text-specific links from high-authority news sites. While there is some debate about how recent changes to search engine algorithms may have affected the value of these links, there is no question that they remain important.
[Read full story at Webbiquity]
Mobile Beats Browsers for Ad CTRs
When comparing similar ads from the same company on both mobile and browser, MediaMind found a big difference in the CTR. After looking at more than 230 million impressions, they found that the mobile Click Through Rate came in at 0.61%, while the Standard Banners recorded a CTR of 0.07%. [Read full story at Marketing Pilgrim]
12 Tweetable Statistics Prove B2B Social Media ROCKS
Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads, connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers. Dispel the myth that social media isn’t for B2B and tweet the truth. [Read full story at pwb marketing communications]
LinkedIn is crawling with reporters. How can you connect?
A new survey by Arketi Group reveals that 92 percent of journalists have a LinkedIn account, up from 85 percent in 2009. The question, then, with so many journalists in that space, is this: How can communicators use LinkedIn to become sources or to promote their clients to journalists? Arketi Group, a high-tech public relations and digital marketing firm, also found that… [Read full story at Ragan’s PR Daily]
The New Art of Event Marketing: Micro-campaigns
Ten years ago, planners sent postcards and, if they were really tech-savvy, email announcements to get people to register for events. Now, they’re reaching potential attendees with mass text messages and promotional YouTube videos.
[Read full story at ReJuvenate]
How to Use Twitter Hashtags to Generate Event Marketing Buzz
Two weeks ago, HubSpot hosted the world’s biggest webinar, which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users. [Read full story at HubSpot]
5 Event Planning Tips…Even If You’re Not An Event Planner
Here’s the dilemma: You need to plan an event, but you have no background in event management planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing management. Yet, an event can… [Read full story at Eloqua]
12 Tips To Jumpstart Your Next Brainstorming Session
Have you ever had a brainstorming session that got stuck in low gear? We’ve all been there. Next time your team needs a jolt of energy, try one of these 12 tactics to stir things up. [Read full story at American Express OPEN Forum]
Shelf Life of Social Media Links Only 3 Hours [Data]
When it comes to link sharing in social media, it turns out it’s not about where you share it — it’s about what you share. New research from URL shortening service bitly focuses on how long a link is “alive” before people stop engaging with it and whether it matters what kind of content it is or where it was shared. [Read full story at HubSpot]
12 Most Essential Attributes of the Best B2B Salespeople
There are certain attributes that B2B salespeople must possess in order to succeed. Most of the attributes are the very same attributes that are shared by all successful people across many endeavors. With these attributes, you are certain to succeed in sales. Without them, selling well is difficult (and without a few of them, impossible). [Read full story at 12Most.com]
Content Marketing As A Process: Three Rules Before Starting
Content marketing is defined as a marketing technique. However, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. [Read full story at ConversioNation]
How to Get Your Content Found: Tips from Content Marketing World
More companies are engaging in content marketing strategies to build their brands, generate leads, and boost thought awareness than ever before. These companies are writing blogs, creating podcasts, producing videos, releasing reports, and designing infographics. But what happens after the creation phase?
[Read full story at Content Marketing Institute]
How Digital Customer Behavior Is Changing Brand Management
More than ever, a brand is shaped by experiences and not just perceptions. Perhaps delivering one bad experience with a customer service rep after five good digital or product experiences won’t kill your customer relationship, but three in a row might be enough to do it. [Read full story at MarketingProfs]