SaaS Marketing Lessons from ShamWow!
I’ve never bought a ShamWow!, but I love their TV ads. The hyper-enthusiastic pitchman, Vince, tells me precisely who should buy the product, what it does, why I desperately need it, and how to buy it… all in 60 seconds! And what’s true for super-absorbent towels is often true for software-as-a-service… [Read full story at SaaS Marketing Strategy]
B2B Marketing: Testing in Today’s World
Social and behavioral scientists have found that the increase in available communication methods (such as smart phones) has changed how we process information. Basically, many of us today have continual partial attention due to our lessened mind share. This week’s WhichTestWon.com case study was a great example of the need for testing in order to see what works best to combat this continual partial attention and more effectively motivate your target audience to buy. [Read full story at MLT Creative]
3 B2B SEO Assumptions You Should Never Make
You know what they say when you assume something? It makes a [expletive] of U and ME. The old saying holds true in a lot of situations, including B2B SEO. As marketing professionals, it’s never a good idea to assume you understand your target audience perfectly, assume you know everything your competition is doing or assume you aren’t missing the mark in some way. [Read full story at Business2Community]