Learn to Engage Your Audience

How to Run a Successful Social Media Contest
The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success. However, if exectured as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business.  [Read full story at Social Media Examiner]

Big boosts in Mobile and Video Ad Engagement? 
According to an October report from Click Forensics, overall click fraud increased to 22.3 percent in Q3 of 2010. That’s up from a click fraud rate of 18.6 percent in Q2! Because mobile and video advertisements are relatively new, they lack general baselines of performance, making them an easy source from which fraudulent clicks may appear to originate.  [Read full story at Asking Smarter Questions]

3 Keys To Ditching The Marketing Speak and Developing Relevant B2B Content
Transitioning from outbound marketing to an inbound content-driven strategy often requires a difficult shift in communication style. Typical B2B marketing is filled with overused, self-serving puffery like “best-in-class” and “results-oriented.” As meaningless as these terms are on your homepage…  [Read full story at B2Bbloggers]