10 Key Strategies To Make Your Website an Inbound Online Marketing Machine
In over 20 years in sales and marketing I have made many cold calls. Over the last 12 months I have not made one cold phone call or bought any expensive mass media marketing, yet sales have increased and business is much more fun. Isn’t there a better use of your time and money? Think of how your life might change if you were calling only on prospects who actually want to buy from you. [Read full story at JeffBullas]
Applying Science to B2B Marketing & Online Testing
The Elaboration Likelihood Model (ELM) suggests that our ability to persuade someone lies in their ability to elaborate on the issue at hand, and one factor that can motivate a someone to engage in elaboration is personal relevance. Recently I came across a B2B marketing case study on WhichTestWon.com regarding this topic that revealed just how important personal relevance may be in motivating buying behavior. [Read full story at B2B Ideas at Work Blog]
Does Your 2012 Internet Marketing Plan Include SEO?
In one day alone, millions of people search the Internet, looking for information about companies, products and services. If your Website is not fully optimized on an ongoing basis, you are losing out on a large pool of potential customers. Even if you have a great Website, it must be optimized so it can be found. [Read full story at Business2Community]