5 Ways to Avoid Making Your Site Lose Rankings
SERPS (short for search engine results pages) refers to how well your site ranks when a consumer searches for a keyword in Google. On the other hand, PageRank is actually a trademark of Google, and it refers to how important and relevant the search engine thinks your site is – websites are graded on a scale from 1-10. [Read full story at ePROneur]
Is Google+ the Ultimate Content Marketing Platform?
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing. Why? Because people love to share content on social networks. If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you. [Read full story at copyblogger]
Measuring The Effectiveness Of Content Marketing and SEO
Of the 14 posts in this content marketing series, this one has been the most difficult to write. The reason? Accurately measuring the impact or ROI on a content marketing strategy can be difficult and, while there are a number of really good ways to get at measurement, you’ll never get to measures like those from a PPC or retargeting campaign. [Read full story at MediaPost]