Email Deliverability Tested: How “FREE” produced a 6.7% higher clickthrough rate
Most marketers are afraid to use the word “FREE” (especially in all caps) in their emails because they’ve heard it tends to trigger spam filters. When that happens, it’s generally a bad thing as less of your emails get read. No emails getting read means no offers being viewed. That’s BAD. Right?
[Read full story at MarketingExperimentsBLOG]
7 Proven Ways To Increase Your Email Open & Click-Thru Rates
Today we’re not talking about sales though, we’re talking about getting your emails read and your links clicked. We’re talking about little conversion boosters that can produce thousands, tens of thousands, even hundreds of thousands depending on your offer and audience. [Read full story at unbounce]
Email Marketing: Dynamic images get 5 opens per reader on a single email
Style Campaign tested this system last year by sending a holiday email to its subscribers. The email gradually revealed a fun holiday image over the course of the day. Subscribers could see a little more of the image each time they checked the email, even if they had previously checked a few seconds…
[Read full story at MarketingSherpa]