5 Email Marketing Best Practices to Double Your Response Rates and Profits
Every single email campaign I’ve ever looked at has holes in it which are leaking profits on a daily basis. It’s a sad, but very true, fact. So in this post, I’d like to show YOU how to maximize your email marketing by giving you 5 “holes” you can fill, starting today.
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Email Metrics: Wee Hour Postings Pay Off
According to MailerMailer’s latest Email Marketing Metrics Report, despite the booming success of social media marketing, email remains the most reliable and effective tool for marketers today, earning $44.00 return on investment. Many expected that social media would… [Read full story at MediaPost]
The Long History of Email
This time next year it will be the 30th anniversary of Email. This is a great infographic (see full interactive version) reminding us of how email has grown in importance for consumers and marketers and the challenges of managing it such as deliverability and rendering across different email readers. Email use is still on the rise. Did you know… [Read full story at Smart Insights]