Bad Content Marketing: 20 Reasons For It
1. It’s all about you. Your customers don’t care about you, they care about themselves. We often forget that point when we describe how wonderful our widget is (that no one cares about).
2. You are afraid to fail. Taking chances with your content and experimenting a bit reveals the possibilities for your content marketing… [Read full story at Junta42]
An Easy Way to Generate In-House Copy From Non-Writers
A successful search strategy relies on strong content marketing—and that means recruiting your company’s experts to write articles, blog posts and white papers. “For some of us writerly types, content comes easy…For other types of folks, extracting copy is like pulling bad teeth.” So how do you convince non-writers to sit down and commit their insights to the page? [Read full story at MarketingProfs]
Savvy Speaks: ENewsletter Best Practices
ENewsletters are a great way to stay top of mind with your prospects and customers. But what makes a great eNewsletter and which ones go straight to the recycle bin? The Savvy Sisters have some advice on the subject. [Read full story at Savvy B2B Marketing]