5 Steps To Improve Your Customer Driven B2B Lead Generation
To maximize online lead generation campaigns, B2B marketers need to focus on the multifaceted customer they serve. Design campaigns to meet their needs across the entire decision cycle and business buying process to achieve the optimal ROI from their program. [Read full story at Search Engine Land]
Setting Up a Personalized Lead Nurturing Campaign
You probably have guides, whitepapers, presentations, case studies or videos that visitors can download. You’re promoting the content and its helping your business generate leads. But, are you using the content in personalized lead nurturing campaigns? [Read full story at HubSpot]
Why does my Business need Lead Nurturing?
It is a shocking reality that 79% of marketing leads never convert into sales opportunities. (Source: Marketing Sherpa). B2B marketing and lead generation experts point to the lack of efficient lead nurturing process as the primary cause of the poor stats. It’s a fact that the bulk of website visitors and prospects…
[Read full story at Think About CRM]