How To Increase Website Conversions
Many Webmasters and e-store owners get so caught up in trying to increase traffic levels that they almost forget to track conversions. However, the number of conversions, and the conversion rate of your site are among the most important figures to monitor. [Read full story at EvanCarmichael.com]
Landing Page Design: Eye path vs. Thought sequence
Today, I wanted to add one last piece of analysis: the thought sequence effected by the page. “Eye path” is a concept often invoked by usability and user interface (UI) specialists. However, “eye path” is passive.
[Read full story at MarketingExperiments Blog]
Break Free of the Digital-Content Trap
we create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it’s not really a social strategy, as much as a search-engine-optimization strategy. We aren’t necessarily engaging an audience with this “content.”
[Read full story at AdAge CMO Strategy]