How to Maximize the Return on Your Trade Show Investment Amazingly, the average company only spends 7.5% of their overall budget to promote an event. Granted it’s important to have a booth that will visually differentiate you from the hundreds of other exhibitors at a show, but don’t be afraid to allocate a higher percentage of your budget to help drive traffic to your booth. [Read full story at 41 Stories]
Why Sales Is Still Missing From Social CRM
In the past few years, while sales has mostly ignored the social media revolution, the marketing and customer service functions have led the way in adopting and demonstrating the power of social media in engaging customers, especially as part of the social CRM movement.
[Read full story at Umberto’s Inside View]
Social CRM basics for business: Making analytics work for you
Companies of every kind are beginning to focus more on consumers and engaging with them on Facebook, Twitter and other social media platforms. But the successful businesses, the ones that want to really make their social media efforts sing, are going beyond just gaining that simple visibility.
[Read full story at COMPUTERWORLDUK]