Will Facebook replace company Web sites?
A day might be coming when the power of Facebook means that major companies no longer bother with their own Web sites. That was the startling if self-promotional possibility sketched out by Stephen Haines, commercial director of Facebook’s U.K. operation, while speaking today at the Technology for Marketing and Advertising conference. [Read full story at cnet.com]
LocalResponse to Bring Ad Messages To Check-In or Tweet Near You
Adman-turned-serial-entrepreneur Nihal Mehta is launching a company, LocalResponse, to allow marketers to message consumers via Twitter based on where they say they are or what they’re saying in social media. [Read full story at AdAge Digital]
CEOs and Marketing Metrics
CEOs may not be involved in the day to day challenges of the marketing department, but they can strongly influence its evolution through the questions that they ask and the metrics that they track, both in the marketing and sales teams. Done well, this structure and encouragement can facilitate a transition to a buyer-centered, efficient marketing and sales organization. [Read full story at Digial Body Language]
8 Ways To Make Your Online Content Stand Out
As an information hungry society, we’re all pretty obsessed with online content. Yet, so few people find a sustainable, lucrative way to run with it as part of a flourishing business model. [Read full story at American Express Open Forum]