How Google’s Changing the Online Marketing Game

To Make Search Faster, Google Speeds up the Web
Google unveiled a host of new enhancements for search, including search by image and new tools to make mobile queries easier. But it also is attempting to make the web itself faster by pre-loading web pages in search results for those using Google’s Chrome browser or other browsers with a special plug-in. 
[Read full story at Ad Age Digital]

Hit By Google Panda? Fixing These Site Issues Won’t Help
Search Engine Roundtable recently had a post that stated, as far as the author Barry Schwartz could determine, no one had fully recovered from the Google Panda updates. As an SEO, I find this quite disheartening. Not because Google’s quest for quality isn’t admirable, but rather because this particular update is supposed to be one you, as a site owner, could do something about  [Read full story at ClickZ]

How to Launch a Successful Web-based Promotion
You know what I love about performance marketing? The way it builds on itself. It’s a pretty stable beast if managed correctly. You set things in motion, you give them some time and some love and they grow. They grow into these well optimized, highly efficient, and (hopefully) lucrative marketing channels that earn you all sorts of good things like more money, more customers, better brand sentiment, so on and so forth.  [Read full story at Marketing Pilgrim]