Best Marketing Tips on the Web

Aug 4 2011   10:50AM GMT

Get Social With Your Customers

EmNichs Emily Nichols Profile: EmNichs

Crowdsourcing and User-Generated Content
One of the most compelling online marketing scenarios for the intersection of content, search, and social media is user-generated content (UGC). Companies often initiate social media programs to stimulate dialogue with customers and develop relationships. At the same time, useful content serves to fuel…
[Read full story at ClickZ]

 

Six Ways Google+ Is Winning — and Losing
Having played around with Google+ for a few weeks now, here are my raw thoughts on the social platform and its role in the real-time marketing world. Some of these thoughts made it into this Ad Age story for which I was interviewed last week.  [Read full story at AdAge Digital]

 

Social Media: In-House or Outsourced
Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it’s still a developing field and best practices are formed every day…  [Read full story at Social Media Today]

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