There are some great lectures happening at Search Engine Strategies (SES) here in lovely San Francisco. The conference kicked-off with a great keynote presentation about conversion triggers by Susan Bratton. Susan explained persuasion marketing and the 4 keys to motivating and influencing buyers. She also made sure to mention some key influencers in Neuro-marketing including our own Joseph Carrabis. The 4 realms include:
- Neuro-marketing - how our operating systems work.
- Copywriting – how to make a dog of an offer sound good.
- Story-telling – “Persuasion is a sequence of emotions that take prospects from interest to action.”
- Structured Communications – getting into the sales mind-set and creating an offer.
SES 2011 has provided a wide variety of lectures from User-Generated SEO and PPC to Social Media and Viral Content. A couple of the sessions included:
- The Tools of the Trade of PPC
- Advanced Keyword Modeling
- Meaningful SEO Metrics: Going Beyond Numbers
- Automating Social Media: Creating & Distributing the Message
The conference is perfect for marketing newbies looking to understand paid search and analytics, or the more experienced marketing pro looking to learn more about the latest trends like persuasion marketing and social media. There’s no shortage of expert speakers like Lee Odden, Thom Craver, Brad Geddes, Michael DeHaven.
In addition to the flow of information and tips during these sessions, you have the opportunity for one-on-one conversations with search, social and software vendors and consultants including Google, Bing, blekko, DMA’s Email Experience Council, PRWeb, SEOmoz, and more.
..and this was only day 1. It’s sure to be a busy and informative day 2 for me…so stay tuned!