Expert Tips for PPC Marketing
Posted by: EmNichs
Cost Per Click, Cost per lead, CPC, Pay Per Click, PPC, PPC Ads
An Expert’s Guide to Controlling PPC Costs with Negative Keywords
Last week, 17 PPC experts (and a few more who chimed in via the comments) told us the metrics they pay the most attention to when analyzing their campaign performance in AdWords. The #1 most common answer was click-through rate (CTR). Cost per conversion was another big one. [Read full story at B2Community]
Considerations for Targeting Specific Devices and Platforms using PPC
In the last couple of years, the mobile web has taken off considerably. This has allowed advertisers to target content at mobile devices, users and reap the rewards. [Read full story at The YouMOZ Blog]
Mixing Your PPC and SEO – Shaken Not Stirred
It’s common knowledge that it’s not necessary to optimize your PPC landing pages for SEO right? Nope – it’s not only possible, but it’s recommended in most cases. Sound implausible? Think about the incremental benefits to your inbound marketing campaign if you can land in the top five on Google organically for some of your keyword phrases. [Read full story at Kuno Creative]
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