How to Write a Highly Effective Subject Line
If you’re like most sellers, you don’t pay a lot of attention to the subject lines. They’re an afterthought. No big deal, right? Totally wrong. Your subject line is the most important part of your message.
[Read full story at Selling to Big Companies]
New Research Finds the Curation vs Creation Sweet Spot
Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. This act of finding good content and sharing it is known as content curation. [Read full story at Convince & Convert]
A Content Marketer’s Guide to Social Media & Search Strategy
What happens on the internet in 60 seconds? 1,500 Blog Posts, 60 New Blogs, 98,000 Tweets, 20,000 Posts on Tumblr, 600+ New Videos Uploaded to YouTube, 6,600 Images Uploaded to Flickr, 79,000+ Facebook Wall Posts and over 695,000 Facebook Status Updates. What does all that activity have in common?
[Read full story at TopRank Blog]