Best Marketing Tips on the Web

Jun 13 2011   12:07PM GMT

Event Marketing Best Practices

EmNichs Emily Nichols Profile: EmNichs

4 Reasons Your Next Event Should Be a Virtual One
In a study by On24, 63% of marketers said they were more likely to attend a conference online than in person. In another study by Unisfair, 48% of marketers said they plan to use virtual events to drive leads and sales in the coming year. It’s obvious that virtual events are increasing in popularity…  [Read full story at HubSpot]

 

Guest Post: Six Tips For Pulling Off a Great Event
One common misconception is that creativity isn’t or shouldn’t be structured.  Having good ideas is great, but you must organise these ideas to successfully execute them. Every event is different so there is no one-size-fits-all, but with a bit of common sense and the following tips you should be good to go.  [Read full story at PRNewser]

 

Virtual Event Audience Generation via Content Marketing
Develop content that promotes your virtual event – and, remains viable well after the event is over. Market your event, while creating sustaining content at the same time. In the process of driving registrations to your virtual event, you’re also creating “inbound marketing,” – your content gets indexed by search engines. Content becomes a renewable resource, which can generate ongoing “returns.”  [Read full story at It's All Virtual]

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