Six Tips for Mobile Marketing to Engage Customers
Eighty-three percent of American adults own a cell phone, and 42 percent of them own a Blackberry, iPhone, or a similar smartphone, according to a recent Pew Internet Project report. The study also found that 87 percent of smartphone users access the Internet or email on their device. Two-thirds of smartphone users do so daily. Increasingly, just as how the home broadband connection remains always on, the mobile connection seems to be ever present. [Read full story at Entrepreneur.com]
Using Mobile Applications to Improve Email Acquisition
The hypergrowth of mobile presents email marketers with a variety of new ways to capture email subscribers, including texting an email address to an SMS short-code, QR code capture, and mobile advertising. However, enlisting the correct mobile advertising approach is necessary to accelerate the return on mobile advertising spending and exploit mobile-to-email acquisition opportunities.
[Read full story at ClickZ]
Interactive Marketing Spend Will Near $77 Billion By 2016
By 2016, advertisers will spend $77 billion on interactive marketing – as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend within the next five years. What does this growth mean for you?
[Read full story at Forbes.com]