Edelman Takes on Klout in Social-Influence Game
Right now, there are debates whether the Klout score should be added to resumes, some of you are eyeballing your count the way a diabetic watches his blood sugar, and this fellow even went to the trouble of issuing a press communique merely to announce a fondness for the whole enterprise.
[Read full story at Ad Age Digital]
99 Ways to Generate Leads With Social Media [Free Ebook]
If you’re like a lot of businesspeople, you’re interested in exploring new ways to use social media to generate leads for your company. That’s great! The problem is, wrapping your mind around all the different tools out there can be quite a challenge. [Read full story at HubSpot]
Lead Generation: A closer look at a B2B company’s cost-per-lead and prospect generation
Several weeks ago I had the chance to speak with Jon Miller, Marketo’s Vice President, Marketing, and co-founder of the company. Our talk was extensive and covered Marketo’s entire marketing process and philosophy, and the main result was a MarketingSherpa B2B newsletter case study.
[Read full story at MarketingSherpa]