Do Websites Even Matter Any More?
Studies show that web page views have been dropping precipitously as folks park themselves on the social web. There have even been a flurry of blog posts from Jason Falls, Jay Baer and Debbie Weil debating whether your blog is now the true “hub” of your marketing communication effort.
[Read full story at grow]
Deep Searches and Content Proliferation
Today’s buyers are rapidly becoming accustomed to the prevalence of valuable information online, and the increasing accuracy of search engines. In response to this, buyers are beginning to adapt how they perform searches, and are seeking ever more precise and deep information.
[Read full story at Digital Body Language]
Content Strategy: Secret to Writing for Buyers Consideration Phase
Online, you can learn a lot about your customers by observing and understanding their digital behavior. That’s why your online presence needs to be integrated — PR programs, marketing campaigns, social networks participation need to be one connected execution that speaks with your brand’s voice.
[Read full story at ConversationAgent]