Is CRM Marketing Too Old School for Social?
Social marketing purists say that I don’t get it. They claim the real value in social marketing is not measurable in the “old ways” of direct marketing. When I ask how it is measureable, I get a lot of hand-waving and mumbling about participation and brand evangelism. [Read full story at ClickZ]
Making It Personal: Personalizing sales support and customer communications in B2B marketing operations
People are more interested in something that is personally relevant to them, that interests or benefits them, or is local to where they live and work. Most of us will at least take a look at the email or letter that incorporates our name into the offer: “Jane, you’ve been selected for a free trial membership!” We also tend to take note of promotions offered by local establishments… [Read full story at DestinationCRM.com]
Why Less Than 1 in 5 CRM Systems Actually Increase Revenues
According to the latest data from CSO Insights, the overriding goal for most sales organisations is to increase revenues – and yet only 19% of the companies surveyed believed that their CRM investments had achieved this. Here’s one reason why less than 1 in 5 CRM systems actually increase revenues – and what to do about it… [Read full story at Inflexion-Point]