Best Marketing Tips on the Web

Jun 27 2011   11:05AM GMT

Customer Relationship Management Best Practices



Posted by: EmNichs
Tags:
B2B Marketing
Brand Management
CRM
Customer Relationship Management
Marketing ROI
Sales and Marketing
Social Marketing
Social Media

Is CRM Marketing Too Old School for Social?
Social marketing purists say that I don’t get it. They claim the real value in social marketing is not measurable in the “old ways” of direct marketing. When I ask how it is measureable, I get a lot of hand-waving and mumbling about participation and brand evangelism.  [Read full story at ClickZ]

 

Making It Personal: Personalizing sales support and customer communications in B2B marketing operations
People are more interested in something that is personally relevant to them, that interests or benefits them, or is local to where they live and work. Most of us will at least take a look at the email or letter that incorporates our name into the offer: “Jane, you’ve been selected for a free trial membership!” We also tend to take note of promotions offered by local establishments…  [Read full story at DestinationCRM.com]

 

Why Less Than 1 in 5 CRM Systems Actually Increase Revenues
According to the latest data from CSO Insights, the overriding goal for most sales organisations is to increase revenues – and yet only 19% of the companies surveyed believed that their CRM investments had achieved this. Here’s one reason why less than 1 in 5 CRM systems actually increase revenues – and what to do about it…  [Read full story at Inflexion-Point]

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: