Mobile Marketing Is A Strategy Not A Tactic
What has more users than all the TVs, PCs and landlines in the whole world combined? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? Yup. The answer is Mobile.
[Read full story at B2B Marketing Insider]
Mobile Marketing in 2011 – getting beyond “We need an app!”
Seesmic’s founder Loic Le Meur wrote a blog post in 2010 titled “How much can you really make developing mobile apps” that suggested that, despite 5 billion app downloads and $1.5 billion in Apple App Store revenues, the average paid app probably makes just $500 for its creators. And by “make,” I don’t mean profit, since apps often cost $20,000 or $30,000, just as a starting point. [Read full story at darby DARNIT!]
5 Creative Ways to Use Text Messages in Marketing
SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective and convenient delivery mechanism for customers and prospects seeking specific actions and information. View it in that light and perhaps some creative uses leap to mind. [Read full story at Duct Tape Marketing]