Content Marketing As A Process: Three Rules Before Starting
Content marketing is defined as a marketing technique. However, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. [Read full story at ConversioNation]
How to Get Your Content Found: Tips from Content Marketing World
More companies are engaging in content marketing strategies to build their brands, generate leads, and boost thought awareness than ever before. These companies are writing blogs, creating podcasts, producing videos, releasing reports, and designing infographics. But what happens after the creation phase?
[Read full story at Content Marketing Institute]
How Digital Customer Behavior Is Changing Brand Management
More than ever, a brand is shaped by experiences and not just perceptions. Perhaps delivering one bad experience with a customer service rep after five good digital or product experiences won’t kill your customer relationship, but three in a row might be enough to do it. [Read full story at MarketingProfs]