Best Marketing Tips on the Web

May 23 2011   10:23AM GMT

Building a Successful Web Presence for Your Business

EmNichs Emily Nichols Profile: EmNichs

4 Ways Paid Seach Can Support Inbound Marketing
Since the hey-day of paid search, the adoption of inbound marketing (blogging, social media, video, and SEO) has exploded. Inbound marketing resonates with more businesses because it doesn’t cost anything but your time. This is partially why outbound tactics, like paid search and display have fallen out of focus.  [Read full story at HubSpot]

 

By The Numbers: How Facebook Says Likes & Social Plugins Help Websites
Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really pay off?  [Read full story at Search Engine Land]

 

Positioning Your Online Community for Success
A private online community can be a tremendous driver of customer retention, revenue generation, and member/customer satisfaction. The way that your organization positions its online community for customers, or members, is one of the most important decisions in creating a viable social strategy.  [Read full story at Socius]

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