Posted by: EmNichs
B2B Marketing, Content Marketing, Lead Generation, Lead Nurturing, Marketing Content Assets, Marketing Content Creation, Sales and Marketing
Less is more in B2B marketing content
How do you convert LEAD to DEAL in 4 moves? Looks like a question from a school entrance paper or from the puzzle section of the Daily Telegraph. Actually I have been working on that problem for both 10 minutes and for 20 years. [Read full story at B2B Marketing]
13 Ways to Make Your B2B Resource Center Rock
Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps users find the content they want, when they want it.
[Read full story at CMI]
5 Types of Content That Every Business Must Employ
The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Some might go as far as to suggest content marketing has become the most effective way to build a business.
[Read full story at Duct Tape Marketing]