Less is more in B2B marketing content
How do you convert LEAD to DEAL in 4 moves? Looks like a question from a school entrance paper or from the puzzle section of the Daily Telegraph. Actually I have been working on that problem for both 10 minutes and for 20 years. [Read full story at B2B Marketing]
13 Ways to Make Your B2B Resource Center Rock
Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps users find the content they want, when they want it.
[Read full story at CMI]
5 Types of Content That Every Business Must Employ
The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Some might go as far as to suggest content marketing has become the most effective way to build a business.
[Read full story at Duct Tape Marketing]