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Oct 18 2011   9:31AM GMT

Best Practices in Social Media, SEO, Sales and Content for B2B

EmNichs Emily Nichols Profile: EmNichs

4 B2B Social Media & SEO Blunders to Avoid
There are some things that you can’t take back: including what you release on the Internet.  With over 93% of B2B marketers using social media, online sales has very much become a social business. As marketers we need to do our best to present as well online as we do in person (if not better).  [Read full story at Top Rank Blog]


Content Marketing Key to B2B Sales Funnel
With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer enough. Business-to-business (B2B) companies are looking to content marketing to boost their lead generation efforts.  [Read full story at eMarketer]


B2B Marketers Moving Toward Online Content Strategies
B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire.  [Read full story at MarketingProfs]

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