Best Marketing Tips on the Web

May 18 2011   10:13AM GMT

Best Practices for Managing Your Website

EmNichs Emily Nichols Profile: EmNichs

Why Your Large Website Might Be Hurting Your Organic SEO Rankings
Successful inbound marketers have known for years that people go to the web for only two reasons:  To be entertained or to solve a problem – quickly.  Because of this, I tend to take a “keep it simple stupid” approach to website design and always use simple segmentation calls-to-action…  [Read full story at Kuno Creative]

 

Transform Site Search
Historically, reliance on site search was often an indicator that primary navigation was lacking in relevancy, or content was buried too deep on the site. If you couldn’t easily browse to what you are looking for, site search was the backup. Add some meta tags and you were done. But those results were poorly formatted, hard to quickly scan, and often lacking in relevancy. Rarely were the results tied to other onsite behavior or profile.  [Read full story at ClickZ]

 

Looking at 3 Measures and Metrics for Website Quality
Quantifying how good a website is very difficult. What are the signs of a great website? Plenty of visitors, lots of links from other large and excellent websites, Facebook fans, mentions on Twitter, good clean HTML and attractive design. Rolling all that information up into a single, easy to understand metric is very tricky. Then there is the question of actually extracting all that input information in the first place.  [Read full story at InfoCarnivore]

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