B2B Lead Generation | Where Are You Today?
A handful of companies are like the motorcycle on the right – Marketo, Eloqua, Kinaxis and Hubspot are a few that come to mind. But IMHO, more than 9 out of 10 companies belong on the left side. So many companies lack good content, fail to nurture leads, and especially score leads. I think a lot of CEOs need to look in the mirror. [Read full story at Fearless Competitor]
5 Tips to Writing Great Marketing Stories Around Your Brand
When telling a story, how do you make it worthwhile to read? Remember, there are very few of us who have 10 to 15 minutes of free time to read cool new stories and articles. How do you captivate your audience? How do you encourage them to turn the page? [Read full story at MindFrame]
How to Succeed in a Crowded Newsfeed
Social media is not magic marketing sauce. It’s not a panacea. Social media is another marketing channel. The day you decide to engage with your customers on Twitter and Facebook is not the day you claim victory. It’s the first day in a learning and maturation process. [Read full story at oneforty]