Best Marketing Tips on the Web

Aug 22 2011   1:12PM GMT

3 Articles to Help Optimize Your Search Marketing and PR

EmNichs Emily Nichols Profile: EmNichs

Lose the SEO Lingo and Optimize for Customers
No doubt, you’ve searched Google or Bing and found web pages that were clearly “optimized” in the name of SEO. That kind of copy might help a page appear higher in search results (less so with Panda) but doesn’t do much for readers once they click through. When I see those pages, it reminds me of the increasing…
[Read full story at TopRank Blog]

 

4 Ways to Improve Quotes in Press Releases
What will sink your press release faster than an iceberg on a foggy night? Well, besides clichés, superlatives, and meaningless terms such as “cutting-edge,” using poorly worded quotes will have reporters hitting the delete button before they read your third paragraph. Don’t fall victim to this problem. Consider the following tips as you are crafting your press release.  [Read full story at Impertinent Remarks]

 

How to Become an Expert on Your Client’s Industry
Great business-to-business PR advisors aren’t know-it-alls; they are intellectually curious. Here are a few tips I’ve received over the years that I now pass along to my younger colleagues…
[Read full story at Ragan's PR Daily]

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